Rex Marindo, The Man Behind Bakso Boedjangan and Warunk Upnormal, On Why Food Business Is Simple

Tuesday, 3 December 2019 | 14:12 WIB
  • Rex Marindo actuallky thinks food business is quite simple.
    Rex Marindo actuallky thinks food business is quite simple.

    We make our customers eating like at home: comfortable ambience, strong wi-fi, and cheap yet fulfilling food.

    CRP Group also embraces technology. Our latest innovation is QR code booking that allows customer to order food without leaving their chairs. It is really appreciated by solo customer who hesitate to leave their belongings unattended when ordering. Next innovation will make customer ordering food before they come to the restaurant. 

    CEO of CRP group, Rex Marindo, in front of Upnormal Cafe branch in Cihampelas, Bandung.
    CEO of CRP group, Rex Marindo, in front of Upnormal Cafe branch in Cihampelas, Bandung.

    Read More: De'Kafe at Mercure Hotel Cikini, When Dining Is Another Extra Gem When Staying At The Hotel

    For marketing approach, we are making strategic cooperation with KOL and influencers. It is actually a cheap and efficient strategy to advertise. Just one exposure from famous person on internet is enough to make people engaged to our restaurant. 

    As a person from marketing background, why did you decide to venture in culinary industry?

    There are three industries that are always alive and kicking: health, education, and culinary. I don't think I have a capability to build a business in health and education. Culinary business is easier to venture on. I simply just hire a food expert while I am responsible for operational and business. 

    Unilever
    Unilever

    I want to run a restaurant, but I am a penniless milennial without culinary and business background. Where I should I start?

    Learn business skill first. Join tons of seminars and read lots of books about entrepreneurship. There are a lot of business seminars taking place at universities and Youtube as well. Start a business if you are prepared. 

    Sera B
    David Togatorop
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