Kitchenesia.com - Indonesia is a foodie heaven for two compelling reasons: Indonesian food is delicious, low-priced, and is as diverse as its culture.
And, this archipelagic country has loud and large culinary market that is projected to getting bigger in coming decades.
A private research company Euromonitor stated more than a half millenial population in Indonesia eat at restaurant at least 3 times in a week. This trend has brought a significant food industry growth, as Statistics Indonesia (BPS) records culinary industry in Indonesia contributes 41% to Gross Domestic Bruto in 2016.
Unilever Food Solutions (UFS) commits to support small-medium enterprises of culinary industry with "Ngulik Rasa" competition. It gathered thousands of SME restaurateurs competing their best fusion food creations of three traditional dishes: soto (traditional aromatic soup), sate (traditional grilled meat skewers), and fried rice.
UFS announced one winner for every food creations, totalling 3 winners. For soto creation, the winner is Lamongan Seafood Soto with Salted Egg Koya by Karunia Bumbu Pawon Restoran from Lamongan. Sate Ratu Restaurant from Yogyakarta secured the first place for their satay creation called Sate Kanak. Lastly, Borneo fried rice from Gozali Catering Banjarmasin announced as the winner for fried rice creation.
All winners are entitled of 50 millions rupiah and free entrepreneurship workshops at foodizz.id.
Present to witness UFS press conference at Seia Restaurant on Friday, November 22 is Joy Tarigan as UFS Managing Director, Gemita Pasaribu as UFS Country Marketing Manager, Chef Bambang Nurianto from Indonesia's Professional Chef Association, celebrity chef Yuda Bustara, and foodpreneur Rex Marindo.
Joy Tarigan, Managing Director of UFS told media about the importance of food innovation "Millenial is always looking for new experiences. That's why, to keep atrracting this generation, foodpreneurs should always innovate."
Rex Marindo, founder of CRP Group (Upnormal Coffee & Bakso Boedjangan) also added his stance in food innovation, "Milenial lifestyle is indirectly boost food SMEs in Indonesia. Besides making innovation, foodpreneur needs to master marketing and business skills."
