Kitchenesia.com - As part of the ‘ABC – Ahlinya Buat Citarasa’ campaign, ABC has unveiled a newly revitalized, iconic giant soy sauce bottle in the popular tourist area of Puncak, Bogor.
For over 40 years, this symbol has stood proudly as a landmark in the region, capturing the attention of passersby and symbolizing ABC’s enduring dedication to culinary excellence.
With this latest redesign, ABC is reaffirming its commitment to “Mastering Flavor,” elevating the bottle as a testament to its rich heritage and unmatched expertise in creating fine flavors.
Intan Ekowati, Head of Marketing Taste Elevation at ABC Indonesia, shared that the bottle is not just a visual attraction but also a symbolic representation of ABC’s long-standing journey in Indonesia.
“The presence of this iconic bottle is a tribute to the expertise and dedication behind every drop of our soy sauce. It conveys the message that, with ABC, everyone can become a master of taste,” she explained.
Originally installed in the 1980s, this iconic structure has been a witness to the growth of Puncak as a top tourist destination.
In 2024, ABC chose to renovate and reinstall the bottle in its original location, giving it a refreshing modern look while preserving its nostalgic charm.
Diana, a local visitor and a longtime Puncak tourist, warmly welcomed the updated installation.
“ABC soy sauce has been a part of our family meals for decades. Seeing this giant bottle back with a new look brings back fond memories, and now I can share this sweet piece of nostalgia with my children,” she said.
This ABC bottle has been famous in Puncak for age and it returns with such a fresh, modern appearance.
At the heart of ABC’s commitment to quality lies dedication to craftsmanship, consistency, and the pursuit of perfection.
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Every bottle of ABC soy sauce is produced through a meticulous process, involving double fermentation and a traditional cloth filtration method to capture its authentic, rich taste.
Ekowati expressed, “We’ve dedicated this installation as a celebration of our journey alongside the Indonesian people. Over the years, this dedication has made ABC synonymous with culinary mastery.”
To complement the ‘ABC – Ahlinya Buat Citarasa’ campaign, ABC has also launched the AKADEMI ABC, a unique platform for culinary creativity. Open to everyone, this learning hub is designed to help individuals master their own flavors, creating delightful dishes with ABC.
This giant bottle in Puncak serves as a flavorful reminder of ABC’s heritage, innovation, and vision, inspiring generations to create memorable culinary experiences.
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