For one recipe, it took us about one year to research. Besides, SaladStop!’s also hire local chef so that our salad can adapt to local tongue.
Not many people in Indonesia know salad. Knowing this fact, why did you decide to bring SaladStop! to Indonesia?
When we observed Jakarta prior to 2016, we felt that healthy eating movement was already there. Indonesians big citizens already have concerns about what’s in their food. There was some kind of doubt when we opened our flagship in Senayan City, South Jakarta. It is because Jakartans is more rice-based. They like warm meal.
But surprisingly, our business has been running really well. We manage to open 14 stores in less than for years.
Talking about health-conscious eating, what does it mean to eat health-consciously?
I think health-conscious eating is number one: knowing what you put into your plate. Secondly, and the most important thing, it means the ability to read and understand the food labels and nutrition facts.
Tricky marketing has blurred a familiar term and change it with more sophisticated word. SaladStop! commits to be transparent. We provide nutrition breakdown in our website, including the ingredients just in case a customer has certain allergy to salad’s ingredient.
We also take one step further in other material like dressing. We make the dressing from scratch so we can guarantee there is no preservative and coloring in it. We are honest to customer that SaladStop!’s dressing contains high fat, but it is a good fat from olive oil.
Did you have a chance to taste Indonesian food? What is your favorite?
Definitely. When I lived in Indonesia for two years, I ate a lot of local foods. I have been a vegan by the time I domiciled in Indonesia. Well, I have been a vegan for more than 20 years.
Indonesian food is rich with vegetables. Even some meat-based foods are easy to be replaced with vegetables. My favorite is sambal because I like spicy flavors.
