Kitchenesia.com - Welcoming International Day of Happiness on March 20, Walls reintroduces #SemuaJadiHappy (everybody can be happy), a campaign to spread the sense of sharing and inclusivity.
Wall's Indonesia believes that everyone is deserved to be happy; and the 100-year-old brand would like to celebrate the happiness with Wall's workers and its consumers.
"Wall's is commited to create inclusive happiness to everybody," said Arya Bahupringga, Head of Marketing Ice Cream of Unilver Indonesia.
Among brand purpose of #SemuaJadiHappy is charity event with 148 disabled and non-disabled children under cooperation with Yayasan Pembina Anak Cacat Bandung (Organization of the caretaker of disabled children in Bandung) in 2019.
Walls's Indonesia flew talented teens to compete at South Korea's Global IT Challenge in 2019. GITC is an annual event competing disabled teens across the globe in the field of technology and information. Wall's believes everyone deserves an access to develop their talent and make their lives better.
#SemuaJadiHappy is inspired by everyone who are involved in Wall's production chain. Wall’s believes that with happiness, productivity and creativity will increase. This is marked by at least 50 innovation products that Wall's has had in the last two years.
"Wall's Indonesia will make more events to celebrate International Day of Happines on March 20," closed Arya, Bahupringga.