Hitting The Target Market, The Next Level: A Restaurant with An Airsoft Arena Called Bear Hounds

Tuesday, 27 August 2019 | 12:59 WIB
  • Something - a lot of things - that you don't see everyday in one place.
    Something - a lot of things - that you don't see everyday in one place.

    Kitchenesia.com - Either it's a stroke of genius creativity or a desperate attempt to find business anyone has never thought of, we can't really tell.

    A cafe with an airsoft guns arena inside? You decide.

    And it's named Bear Hounds.

    Now if you have passed through the awe - or confusion - of the ide and the name, you have to be surprised that among the tenants in Pluit Village Mal, Bear Hounds Cafe surely has more customers than others.  

    Indeed quite a surprise considering that the restaurant is somewhat difficult to find, located in the corner of the second level of the megamall.

    But with its bright neon signage boasting the entrance and crowd flocking the restaurant, you can't miss it.

    Something about restaurant baffles me: why do rookie restaurateurs set up their business in a shopping mal?

    Here in this country, a mall is a miny city, with everything you want to find and don't want to find.

    Mall is place where good reputation restaurants jam-pack every level of the mall, with loyal customers who are difficult to influence to try others.

    Behold: It is owned by Nicholas Purnama, the eldest son of Jakarta’s former governor Basuki Tjahja Purnama or Ahok.

    David Togatorop
    David Togatorop

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