Kitchenesia.com - In conjunction with grand opening of its fourteenth store, SaladStop! introduced two campaigns called Eat Wide Awake and Trust Food Again.
Both campaigns have been started since SaladStop! opened for business in 2009, and brought to Indonesia when the first SaladStop! flagship established in 2016. Now, the Singapore-origins is one of the biggest and fastest-growing food chain, with 65 stores in 9 country in less than 10 years.
Katherine Desbaillet-Braha, Co-Owner dan Director of SaladStop! told media about the principle of her company.
"We aim to intergrate company development with sustainability. SaladStop! thrive to positively contribute to the most pressing global challenge: food security and waste," said the Swiss-born entrepreneur.
"SaladStop! commits to conserve natural resource and use energy and water resposibly."
In harmony with SaladStop!'s aim, WWF Indonesia appreciates the salad stores brand for its sustainability effort.
"We are really appreciating SaladStop!'s aim to run business responsibly and sustainably. WWF Indonesia also have similar campaign called Beli Yang Baik and Pangan Bijak Nusantara. Both campaigns contain the spirit of behavior change to buy things that last for a long time and promote national food security respectively,"
SaladStop! also sells eco-friendly eating utensils like plate and straw to replace the usage of single-use plastic utensils.
SaladStop! has done several things to apply their campaign. In 2019 only, the salad store brand has reduced 90,000 plastic bags usage, and cooperated with 23 companies to support SaladStop!'s sustainability program.
