Kitchenesia.grid.id - Pretzels, one of the world’s oldest snack foods, have a history dating back over 1,400 years.
Originating in Europe, particularly in regions that are now parts of Germany and France, pretzels were initially made by monks.
The first pretzels were likely created as a treat for children who recited their prayers. Shaped to resemble crossed arms – a common posture for prayer – they symbolized both good luck and blessings.
Over centuries, pretzels became a beloved snack across Europe, often associated with celebrations and religious events.
The pretzel’s unique shape and texture set it apart from other baked goods. Traditional pretzels are made with a dough that undergoes a boiling and baking process, giving them a signature crisp crust and a chewy interior.
Their distinctive flavor comes from a sprinkle of coarse salt, though pretzels are now made with various toppings and flavors, such as cheese, cinnamon sugar, and even chocolate.
This versatility has contributed to their global popularity, as pretzels can range from a savory snack to a sweet treat, appealing to diverse taste preferences.
Erajaya Food & Nourishment proudly announces the expansion of its portfolio with the launch of Wetzel's Pretzels in Indonesia.
Officially opening its doors on November 1, 2024, at Street Gallery Pondok Indah Mall, this new store brings a convenient grab-and-go concept, providing freshly baked pretzels ideal for the fast-paced lifestyle of Indonesian consumers.
Wetzel's Pretzels offers a delicious menu designed to please a variety of tastes in Indonesia.
Customers can indulge in a wide range of freshly baked pretzels, including savory Cheese Pretzels with tasty dipping sauces, Sausage Pretzels, Sausage Bites, Pizza Bitz, and Cinnamon Bitz, each crafted to deliver a satisfying snack experience.
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Alongside these treats, Wetzel's Pretzels serves refreshing beverages like Fresh Lemonade, Frozen Lemonade, and Frozen Granita, which are expected to become customer favorites.
To celebrate this first store opening in Indonesia, Wetzel’s Pretzels has prepared a series of special promotions.
The very first customer will receive 12 vouchers, each redeemable for a free monthly product, while customers between the second and 101st in line will enjoy a complimentary original pretzel with any purchase.
Additionally, through the “Triple The Fun” offer, customers who buy two food items will receive a free original pretzel, valid through November 30, 2024.
The “Twisted Twos” promotion also provides a special price on exclusive Bundle Packages, creating the perfect combo for patrons and available until November 30, 2024.
Wetzel's Pretzels is thrilled to introduce its iconic pretzels to Indonesia and invites pretzel enthusiasts across Jakarta to come and experience the brand’s fresh, flavorful offerings.
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