Kitchenesia.com - If you ever have visited Pantai Indah Kapuk (PIK), you likely may have heard of Urban Farm. Located in PIK 2, North Jakarta, Urban Farm is a foliage-filed public park as well as an open-air food hub. It officially opened to public in November 2020 with only three tenants registered: GIOI restaurant, Toby’s Estate cafe, and Kinetic Farm shop.
Six months later, the 6,859-meter square park reopened for public, providing more tenants and activities. “Urban Farm welcomed more than twenty tenants, consisting of restaurants, boutique, florists’ shop, and many others,” said Kharisma Natalia, Marketing Communication of Agung Sedayu Group division 2.
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Urban Farm presents a lineup of famous F&B establishments. Brasserie-style Monsieur Spoon opens its first Jakarta branch, serving high-quality handmade French pastries and artisan bread. There’s also Kopi Se-Indonesia, who is known for brewing the best coffee bean from local farmers.
Beyond aesthetic appeal
Another significant update is that Urban Farm 2.0 gained more SME tenants. More than half of the new stalls are small businesses 一 some of them even opened their first store here. Delivery-only pizza joint brand Solo Pizza opened its first offline store at Urban Farm, and so is Fishy & Shake Mie.
With the recent expansion, Urban Farm focuses on manifold purposes. “Visitors can enjoy food and activities with loved ones in an urban green space. Also, Urban Farm’s insta-worthy appeal make your experience here even more memorable,” said Natalia Kusumo, CEO of Hotels & Malls Division 2 Agung Sedayu Group.
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With its greenery and various tenants, Urban Farm creates refuges of peace within the bustle of city life. It is a joint project of Agung Sedayu and Salim Group. Urban Farm is only 15-minute away from Soekarno-Hatta Airport, and 30-minute away from Jakarta’s city center.
